If I owned a store, I'd sell the things that bring us back to childhood. Some jump ropes (which reminds me, I need to get mine back), some magical bubble-blowing solution, and solar powered toys. Those are the best.
I would also sell stationary. Because it's so fun to buy stationary! It really entices kids to study + learn + be organized when you give them new stuff. Really.
My store would probably also carry sunscreen. Because nobody wants a bad sock tan or skin cancer. Nobody. Seriously, STAY AWAY FROM SOCK TANS.
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